The big issue with sugar is HOW MUCH we're consuming. Most Americans are consuming more than 10% of their daily calories from Sugar and too much consumption has been linked to a whole heap of things beyond just diabetes - including cardiovascular, neurological, and metabolic issues. Sugar is also incredibly addictive so, with it being in so much of our food, it's no surprise that we're consuming more than recommended. Sift just brings that information to the forefront so that shoppers are more empowered in the grocery aisles.
That's correct! We also have an affiliate model with some of the retailers we support so get a small kick back from the retailer if you use our Browser Extension while doing your online grocery shopping.
Oh my gosh, such a good catch! No it's not a genuine screen shot because we're using a dummy product for legal reasons but you are 100% right that we need to update that image. Thanks for the feedback.
Now that I look at the screenshots with "they're mock-ups" in mind, I notice quite a few typos, etc... some careful proofreading would make for a more professional look.
E.g. the fake Amazon page has "approvalfor" (missing a space), "orders over %35" (surely that's "$35"), "Flavor: Marshmellow" (should be "a", not "e"), and "Abbout the item".
Hi - Yes! Good shout out. Our Browser Extension is new (which is the product I liked to), but we launched our mobile app a few years back and Open Food Facts was an incredible resource at that time.
That is a great question and we, for sure, need to add this to our website in an FAQ section or something. We have our own database for this and look at "risky ingredients" in two ways: (1) Ingredients that are banned or heavily restricted in other countries are flagged as red (brominated flour, red 40, etc.) and (2) ingredients that may not be banned anywhere, but have numerous peer reviewed studies citing their negative impact to our health are flagged as yellow (high fructose corn syrup, artificial sweeteners, etc.).
Thanks, Mike! I don't really have a good answer here. It was on our list of diets we considered, but we ended up prioritizing vegan given the plant based phenomena going on at the moment. It's still on the roadmap.