1. Who needs this service the most?

2. Why do they need this service?

3. How can they integrate this service into their daily life?

The answers to the above questions needs to be on the frontpage.

Action step: Take your laptop and go to a coffee shop or somewhere you can ask a lot of people and ask them to identify the main benefit of your service from just looking at the front page.

The feedback should push you in the right direction...

Okay ill ask him at the end if we have time :)

Ha! Interesting...thanks