Thanks so much for the great feedback! I'm the founder, built this site in a weekend to start testing the idea. We're working on a rev of the site that will launch in the next two weeks. Love these suggestions.
Thanks so much for the great comments and feedback! I'm the founder, had this idea 12 weeks ago in the Launchpad class at Stanford's d.school. The site is extremely beta, I built in in a weekend to test the idea. We've taken on a technical co-founder who's rebuilding for us as we speak.
I was going to say, I submitted this but unfortunately I have nothing to do with the website. Caroline, great job. This community is great, people give great advice here, good luck!
While I am in the camp of swapping clothes with family and friends, I think this could work very well. I have met enough crazy parents that purchased Air Nike shoes for their non-walking babies to make me question their grip on reality. See http://www.google.com/search?q=baby+nike+air+jordan&tbm=... for what the stylish babies are wearing.
I would suggest letting parents pick the outfits, since anyone fashion conscious enough to want to use the service will be sensitive to what they get in the mail. I think if you focused on very high price baby stuff you could do well - items priced higher than the typical baby swap stuff.