Fair enough - I'm not saying no video, but maybe have a "Read more" link underneath the "Learn More" or something? Just a thought for the next A/B test.
The extra content doesn't even have to be on that page. I was very disappointed that clicking the items in the menu just took me down to the small blurbs of content I had already read instead of pages devoted to those topics.
I came here to say the same thing. Every day is a new chance to succeed, and no single day is your last chance. Happiness is a long game, and the process of getting older is a process of trading simple pleasures for complex ones. Success is a long game. Never give up!
The funny thing about success is that it's highly subjective and sometimes the perception of failure is just a issue of narrow perspective.
If during the course of working toward some arbitrary goal you enjoy yourself and learn something then you have accomplished something that is more important than most end results.
What you do for a living does not define you as a person. It's just the shortcut that others use to categorize other people into easy to quantify values for comparison. You can certainly through the course of your professional life enact change that touches the everyday lives of countless people. The majority of actions that change lives though are the plain, boring, and downright ordinary actions of the majority. The combined machinations of our every day lives and how we impact those directly connected to us are just as important as that next disruptive idea that shifts culture.
Live inspired and find joy in the things that really matter.
Hard to say much without seeing the keywords you're running this ad against. I'd say the biggest problem is that the searcher has no idea what you do from your ad. For all they know you could be selling wholesale shirts. So #1 get your main benefit/feature up front and center.
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Obviously you have to play with it but that should send you in the right direction. It's all trial and error though. Good luck!
That would be resounding yes. I have over ten years of experience in my market, but I still learn something every time I talk to a potential customer. Talking with customers will challenge most of your assumptions, and we can all use a little time outside our bubbles.
OK, I was doubtful of spending time learning things that competitors expose in their "features & benefits" page, but now I'm convinced I should spend some time out of the building :-)
It's near impossible to find anything with zero competition. If you think you can build and market it, do it. You never know what direction your competition is going to take.
I'm working on project that would have been in direct competition with a YC funded company. Then they were bought by Twitter and dissolved a month before my launch date.
Thank you for your response! I really do want to try to build this thing, and it helps to hear that just because I'm up against a huge obstacle, doesn't mean I can't do it.
