My wife used Apple Maps for a while here in the UK and driving in Europe. The results varied between amusing and traumatic. No issues ever with Google Maps since she swapped (but I know from experience it's not perfect). Apple maps would send her over tertiary roads through mountain passes that were snowed out, instead of salted/gritted primary roads, would show major highway junctions wildly (dangerously) inaccurately and showed areas that had lots of properly mettled roads as open countryside with no thoroughfares at all.
This is great, but also not well suited (in terms of visuals, name, language) to some of the audiences that need it most. A version that resonates more with middle aged men would be great. Oak or something.
This is a bit off-topic and not a direct response to your very reasonable suggestion, but I always find it weird and uncomfortable when companies go over-the-top on the gender stereotypes -- even as someone whose interests admittedly overlap with those very stereotypes.
For example, barber shops that serve bourbon. I'm a fan of bourbon, but it almost feels like they're calling me out for being "basic!" Or I feel like I'm being targeted like those Axe body spray commercials thought they were targeting me when I was a kid in the 90s.
Anyway, I'm not anti-oak, or having it be a farm or something. But also, flowers can be nice.
About 10 years ago I quietly parked my Aunt's car in her garage so the driver's side door was about 6 inches away from the garage wall and got out of the passenger door. Although she insisted she was cognitively okay to drive, turned out she wasn't cognitively okay to work out how to get back into her car.
With social media, the cost benefit analysis doesn't deliver marginal results, just less stark/concentrated results. Drink driving is self evidently bad even though 99 times out of 100(?) it does no harm, because one time out of a hundred its consequences are catastrophic. Social media on the other hand is harming essentially 100% of the population in initially milder ways - even if you don't use it you're forced to live in a dumbed down society where wealth and power is becoming concentrated in the hands of those who pedal digital dopamine and in a democracy being undermined by disinformation. Of course 'initially milder harm' is step one in frog boiling.
> * even if you don't use it you're forced to live in a dumbed down society where wealth and power is becoming concentrated in the hands of those [...] *
Exactly the same applies to TV but where is all the handwringing about that? Remember those stats about people watching 7 hours of TV a day? Those people need some serious help too. What's happening is clearly just the old mass-media-supported order refusing to yield power to new media used by younger people. Governments couldn't care one bit about false information[1], nor about zoomers getting brainrot, it's all about controlling the flow of information.
[1] ("disinformation", another nice example of framing which ignores the fact that people have agency)
edit: the system is escaping my asterisks automatically now, anyone know how to get italics now?
Heat exchanger melts salts, salts boil off? Some kind of potential in there to use evaporants for attitude/altitude correction. Spitballing. Once your use case also has a business case, scope to innovate grows.
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