I did have a similar thought, but awarding a prize to AF this year would be a very bold move, given how things went today. Right folks, we've demoralized all the physicists today, tomorrow we can do the same for the chemists!
To be perfectly honest, I'm not really sure the physics community being demoralized by this prize award is a really negative thing. I think many aspects of HEP and other areas have stagnated, requiring exponentially more money for marginal gains (I don't have a problem with LIGO or other large projects, but "we found another high energy particle consistent with the standard models" not so much). Perhaps this prize will give the community a shot in the arm to move away from "safe but boring".
