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He's putting in a lot of hours. He's moving cross-country and it's taking him longer than expected. Those are excuses.

Ivan is a smart, hard-working guy. I think he will emerge from this experience scarred, but smarter. And I truly wish him all the success in the world -- Honest Injun. (someone will probably get all bent out of shape b/c of that!).

Problem is, you're missing the point. He's not working the grill at In'N'Out. He is the leader of a company that is operating in the financial services sector. And that company is taking other people's money, while making commitments to those people. As the leader, he does not have the luxury of going dark.


Been there, done that. Licked the wounds, learned the lessons. (grin)

Look, I hope Ivan is wildly successful in his venture and that this relocation works wonders for everyone. Honest.

But the bottom line is this. When you are the Leader of a company that is taking other people's money... You. Don't. Go. Dark.

Tell your users what is going on. If you have to go dark, let them know how long and setup autoresponders (my mom even knows how to use them & she's 66). If there are any problems, state your plan to rectify them. And if you're really on the ball, have a Plan B, too.


The bottom line is this... if you're going to operate a busines in the financial services sector, you don't go dark. Period.


Yeah, fine, we agree, but comparing someone to Madoff is one step short of a comparison to Hitler. It's a little too much and makes people not take you seriously.

(the thread is now officially over, btw!)


NyxWulf -- You should consider the size of the companies you referenced in your message. Nary a startup in the bunch.

For startups, a Divide & Conquer strategy turns into a Divide & Fail result. Startups need laser focus on a single product/service.

As the startup grows, sub-brands can be incorporated. Quite easily, actually.

Reason being, the startup isn't a national/global player that has pigeon-holed itself into a single niche. The sub-brands are equated with the growth/expansion.


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