This is great! It was hard to really see the value at first, but once I watched one of Daniel's video and saw how he used it I was able to see the advantages.
This insight is 100!!! And thank you very much _blushes_
I cannot agree more, one our biggest issues right now is it take a person a good amount of time (relative to a "typical" site) so really see the value we offer/what we are aiming to do.
Daniel will be thrilled to hear that and thank you so much for taking a dive on Stock Unlock! We have been having so much fun building this, if you have any thoughts/feature suggestions/things like that, that come to mind, please let me know ^_^
I run an enterprise SaaS and I will say that the process of selling software that has never existed is extremely challenging. We essentially are a software tool that manages the process of selling distressed inventory. It is very easy to get meetings, really hard to close deals.
The main pushback we see is the following:
1) It is hard to get budget carved out for new enterprise software without explicitly showing saved time, saved money or more money. The best bet is to find a "champion" will will work with you to build out case studies and sell internally. The issue for that person though is they are going out on a limb and that is a double edged sword.
2) We were selling software to someone that essentially did the same job as our software. It created a lot of feet dragging and undermining. It wasn't in a malicious way but its hard to go in and disrupt the "old school" way of doing it.
With all that being said, the more customers you get, the easier it gets. The early ones can work with you to build out case studies that let you narrow down the key benefits and that can be used to sell new customers.
My friends that successfully sell software for a living often sell software that everyone already owns a version of and they know exactly who to speak to. I think those are the two hardest parts and once you can get past that, again, its just about saving time, saving money or making more money.
This seems indeed the key to most sales, almost regardless of what the product does (to some extent).
Talking to the right people internally, showing how they can make more money and save time.
They make shows to match different demographics and user groups. Not every show is supposed to be enjoyed by every person. It is about making a broad range of shows to meet the wants of multiple people. Going out on a limb, but I assume most young adults don't care about high brow political shows like House of Cards and would rather watch shows like The Society.
I was an early user of "unnamed" popular Kickstarter door lock and I took my dog out at 9pm and came back to find that the batteries were dead.
I called the customer support and they told me the low battery alert message was sent after I had locked the door and left, which was about a 20 minute trip.
They ended up paying for my locksmith, but I haven't felt comfortable using the lock since so it just sits on my door.
We are targeting ourselves to anyone that doesn't have their own system. Small and medium distributors lend themselves well to this because they usually have small sales forces and are limited in the number of accounts they can service.
Thanks for the thoughts and we will check them out.
We aren't looking to change the way alcohol is distributed, just offer a tool to take orders. There are a bunch of distributors that have already built their own ecommerce ordering solutions and have found them to work well.
The requirements of the alcohol industry are very specific and vary state to state, so we think it requires specialized software to take that into account.